Lakes has welcomed Darren Bedford as its new National Sales Manager to support and grow sales across the business.
Based at Lakes head office in Tewkesbury, Bedford joins the existing team of Area Sales Managers and will focus on supporting them in growing relationships with merchant customers and helping them build sales of showering spaces.
With almost 20 years of experience in the industry, Bedford will be a valuable asset to the team and has a optimistic outlook on the coming months. He said: “I’m excited to be joining the Lakes team at such a pivotal time in the industry. There are fantastic opportunities for us to grow sales even further through our merchants network and by helping them to embrace the additional scope in a post-lockdown world through Lakes Online Showrooms, together we can achieve great things.”
Lakes’ Managing Director Bev Brown added: “Our sales team is key in nurturing our strong merchants network and Darren will be a great addition to Lakes’ team.
“We have worked hard to develop a reputation for experienced and knowledgeable staff as well as first-class customer service, and Darren brings a wealth of experience to further enhance our offering. With his drive and track record, and a really exciting pipeline of new products for this year, I can’t wait to see the results from Darren and the rest of the sales team.”