London architectural studio Sybarite has paid tribute to Ferrari's legacy in the car brand's lifestyle concept store, which features a scarlet glass wall that recalls a racetrack and a terracotta facade that nods to its Italian heritage.
Revealed here in photographs shared exclusively with Dezeen, the store is arranged across a single open-plan floor in a 1980s building in Maranello, northern Italy, where Ferrari's factory is located.
The opening of the store will coincide with the launch of Ferrari's first fashion collection on 13 June, which has been designed under the creative direction of Italian designer Rocco Iannone.
Sybarite, which won the project in a privately held competition, was asked to create a retail environment to showcase the fashion direction and serve as a place for Ferrari Formula 1 fans to immerse themselves in the brand.
For the exterior, Sybarite created a colonnaded terracotta facade – a material that has been used in Italian construction for centuries. It references the traditional colour of the roofs of Modenese houses and the historic domes in Italian architecture.
In contrast to the building's traditional exterior, the interior space features sinuous forms and glossy red and white surfaces.
A wall of glass in Ferrari's signature red sweeps through the store's interior and is intended to replicate the curves of the brand's Fiorano Circuit track.
"The ripple of the glass gives the sense of speed and movement, its ribbon-like form is a direct reference to the cars moving swiftly around the Fiorano Ferrari Circuit," Sybarite co-founder Simon Mitchell told Dezeen.
"The curve of the glass invites the customer into the space from the exterior. The signature opaque red gradient denotes velocity and is a nod to ‘race red’ (Rosso Corsa) well known to Ferrari enthusiasts."
A wall of white bricks behind the glass wall serves as a backdrop for the store's products. These clay bricks represent the clay-modelling process that is used to make Ferrari prototypes before the cars are turned to metal forms.
Elsewhere, cylindrical columns with backlit display cases in coloured acrylic showcase small objects and accessories such as sunglasses and Ferrari models, and a curving metal shelving system, which emerges out of the clay brick wall, expands to become a retail display with shelves and rails.
An installation of the brand's Cavallino logo (Italian for the Prancing Horse) sits near the entrance. Made from black metal sheets, it appears to float, separate and come together to create a suspended structure that can be observed as a whole from different angles.
Next to the entrance of the store sits a mind map-inspired installation, consisting of a red grid that recreates the map of the Fiorano circuit, lined with movable images of the creative processes behind the products.
A more intimate space within the store is dedicated to capsule collections and special collaborations.
This features three display areas furnished in acrylic, wood and leather with touches of brushed aluminium, while a monitor set into the wall showcases Ferrari projects.
To aid the design process, Sybarite worked with references from the Ferrari archives and with the Ferrari Diversification team to select materials that are synonymous with its car-making process, as well as the locality of Maranello and Italy as a whole.
"It was a serious consideration that we did not make the retail spaces too museum-like," explained Mitchell.
"The design subtly links Italy and Ferrari as synonymous with each other through architectural fixtures and material design codes. We sourced clay locally and focussed on craftsmanship from the area," he added.
Material references used throughout the interior include mahogany, which was used to make the original Enrico Nardi steering wheels of the 1950s and 1960s, and brushed aluminium, which is used in the second stage of the Ferrari car-making process.
Smoked acrylic treated with a special smoky bronze finish nods to Italian modernists that worked in lucite, such as Guzzini and Castelli, and the poured concrete floor recalls the pit lane and the Ferrari factory floor.
Yellow alcantara – a suede-like material that is used in the car interiors – is used to line the dressing room walls, and leather and stitching details pay homage to the brand's historic collaborative relationship with furniture maker and leather specialist Poltrona Frau.
"This is part of a broad strategy for Ferrari – we have created a new shopping experience and a new design concept which embodies the values of innovation, style and performance of the Ferrari," Ferrari chief brand diversification officer Nicola Boari told Dezeen.
"The space has been completely renovated and redesigned according to the company's plan to develop and expand into the lifestyle segment, becoming the first venue for the debut of the new clothing and accessories collections under the creative direction of Rocco Iannone."
The retail strategy will be rolled out to the brand's Milanese flagship store in September, followed by a dual opening overseas with locations in Los Angeles and Miami.
Other retail interiors by Sybarite include the Miami shop of fashion label Joseph, which is anchored by a black metal corkscrew staircase.
Photography is by Paola Pansini.
Paris studio LAN Architecture has created a collection of ice cream-coloured buildings called Nolistra in Strasbourg, France, which are set around a communal garden.
Located in the area between the Saint-Urban cemetery and the Parc de l'Etoile, the buildings are each different colours, ranging from dark, greyish blue to pale pistachio green and bubblegum pink.
Nolistra sits on an "urban island" that is hemmed in by two roads, in-between Strasbourg's historical district and a 1960s expansion of the borough.
In order to create an identity for the development, which has housing units as well as commercial space, a hotel and offices, the studio looked to the surroundings colourful buildings.
"From the beginning of the project we were searching for a form and strategy that could express continuity and at the same time a strong identity in itself," Local Architecture Network (LAN) Architecture co-founder Umberto Napolitano told Dezeen.
"We tried to use what the city already offered us, and Strasbourg is a city that is extremely defined by the colours," Napolitano explained.
"The idea was to use colour as a tool that could express continuity with the elements that were already there – on one side there is a pink building which was one of the first we had to relate to, and there is this very small architecture of the cemetery which is blue, then there is a square made of [red] Bordeaux stone," he said.
"So little by little the neighbourhood started to inform the project."
The residential part of the development comprises 178 apartments spread over six of the buildings, including a dark-blue 18-storey tower.
Another building will hold a hotel and the last block will house office spaces.
All the blocks are united with a repetitive facade design that features symmetrical set-back windows grouped in sets of four.
"If you go in the historical centre, what the succession of different areas of urbanisation have in common is a strong variety of colour and a kind of light motif of the windows," Napolitano said.
"The windows express a level of abstraction, so when you see the addition of all these windows it becomes a texture, in a sense, but when you go close you see the details, the shadow and light."
The Nolistra city block sits around a communal garden and the buildings also feature roof terraces. The studio chose to use plants that were suitable for the area and could be found in the cemetery on one side of the development and the park on the other.
"The garden has evolved a lot," Napolitano explained.
"In the beginning it was something more domestic but it has evolved, step by step, into something that in five years will be extremely wild," he added.
"It was interesting because it's not always easy to convince someone in a project that's mainly housing to have a garden that you can't completely control."
Nolistra, which the studio called "a first architectural response to the public health crisis we've been experiencing since March 2020," was designed to have open interiors with ample natural light.
The apartments all have loggias, or winter gardens, which can be used as extra rooms in the summer.
"Each flat has one more room that you can keep as an exterior space or decide to close," Napolitano said. "The windows are already there – now it has been delivered as an external loggia that you can close in the winter."
The studio also focused on creating a dense development that would have a sense of community, but not create the feeling that people are living on top of each other.
"The colour is the element is that overrides everything, but there has been a lot of effort made on flexibility and how to generate a very dense district," Napolitano said.
"Using density for equality, such as sharing of resources and sense of community, without having this failed density where people are too close to one another and have too much in common."
The housing part of the development comprises free, assisted or intermediate ownership, as well as social housing.
"It's an even more interesting project because of the problem of social housing – how do you create community without exclusion?" Napolitano said. "This project has a mixed population and a mix of uses."
Photography is by Charly Broyez unless otherwise stated.
LAN Architecture has previously created a French town hall with a perforated metal skin and a weathering-steel clad prison with a pastel sports court.